I’ve been lucky enough to write copy for Meadowhall for the last twelve years, through their wonderful, Hull-based design agency Bryce Mennell.
Over time, that relationship has developed and I now also write for the wider portfolio of British Land shopping centres.
Recent projects have included:
- Campaign copy for Broadgate, London’s latest luxury shopping destination, next to Liverpool Street Station
- Advertising hoardings for Drake Circus shopping centre in Plymouth
- Christmas campaign copy, emails and social media posts, tailored to each British Land shopping centre
- Website and email copy for all centres, to keep visitors up-to-date on new store openings and events
- Fashion copy, gift guides and restaurant write-ups
- Out of order toilet signs!
It’s loads of fun, and quite the departure from the B2B copywriting that makes up the majority of my work!