I’ve been working closely with the Backroom Agency for several years now. From their humble beginnings in a studio behind a coffee shop in Sheffield’s leafy Dore village, to their current home of…a studio behind a coffee shop in Sheffield’s uber-cool urban village Kelham Island.
The idea behind the name is that ‘behind every great brand, there’s a backroom.’ The engine room. The unseen powerhouse making it all happen. And at the Backroom, they definitely do make things happen. I’ve watched as they’ve identified their niche, gone after their ideal clients, grown their customer base and achieved great things.
I’m pleased to have played a small part in their success – advising on their marketing, writing their website copy, producing a 12-month content plan, writing articles, case studies and social media posts, and contributing to their wonderful brand book and video.
But most of all, I’m proud to be the copywriter and marketer they turn to when their clients require help with their marketing. We make a great team – they provide outstanding branding and design, while I deliver the marketing plan, web content, social media plan, or whatever it is the client requires.
I’m really looking forward to seeing what’s next for the Backroom, and I hope I can continue to be part of it.
Oh and did I mention the amazing coffee?